Too Much Disney on Club Penguin Island?


Disney Shop
 In Club Penguin Island's 1.1.1 update, the Disney shop was opened, featuring Monsters Inc, Zootopia, Frozen, Finding Dory and other Disney properties. Each series received costumes, decals, patterns, party supplies and more for members to wear based on that series.

The first ever Club Penguin Island event was the Radio Disney Music Awards, an event which also received a decal and pattern set of it's own. The Earth Month event which followed immediately after was tied to the Disneynature film Born In China, where penguins received an emoji set and a panda hoodie to celebrate the film.

In the 1.3 update, outfits and decals based on Tangled the Series were added. In update 1.3.1, the app's icon changed to reflect Tangled's implementation. Later, Club Penguin Island's first ever TV advertisement featured the added Disney costumes and Disney shop.


Club Penguin Island Featuring Tangled TV Commercial

The event celebrating Disney Pixar's Cars 3 movie is now on Club Penguin Island in the latest 1.4 update. Cars 3 decals, patterns, costumes, and inner tubes are now available for purchase from the Disney shop, and Mt. Blizzard is decorated with references to the film. Club Penguin Island's icon features the Cars 3 tube and race suit.

Cars 3 Decorations at Mt. Blizzard

The event celebrating Disney Pixar's Cars 3 movie is now on Club Penguin Island in the latest 1.4 update. Cars 3 decals, patterns, costumes, and inner tubes are now available for purchase from the Disney shop, and Mt. Blizzard is decorated with references to the film. Club Penguin Island's icon features the Cars 3 tube and race suit.


Classic Club Penguin was barely advertised by Disney, and most of the advertisements, if they were to go beyond YouTube onto Disney Channel or Disney XD, were a tie in with the segment Game On or promoted Disney content within Club Penguin.


After sometime in 2015, Club Penguin stopped being advertised by Disney entirely. I strongly believe this to the ultimate downfall on Club Penguin, besides the lower quality of parties and infrequent updates, and I already see this becoming an issue with Club Penguin Island's advertising.

However, even when Disney stopped advertising for Club Penguin, Club Penguin was still advertising for Disney. Party after party, takeover after takeover, every time a Disney movie or TV show came out, there was a Club Penguin party to go with it. Disney milked classic Club Penguin as a way to promote their media.

It makes plenty business sense, but it didn't resonate with the community, as Disney events, referred to as "Takeovers" were widely hated by the community just for being advertisements. The problem wasn't that these parties were connected to Disney properties. Some "takeovers", like the Star Wars Takeover 2013, Teen Beach Movie Summer Jam, and Marvel Super Hero Takeover 2013 showed that parties made to advertise Disney properties could still be awesome parties on their own.


But it was in 2014, with the Frozen party, the Music Jam of that year, and the removal of the Holiday Party, a much beloved tradition since 2009, with an ad for the new Merry Walrus special, where the community started to take notice that Club Penguin had stopped putting effort into their "takeovers".
2015's Frozen Fever and Descendants and 2016's Finding Dory and Zootopia parties weren't even trying to be decent parties, they were made just for the movie tie-in.

Compare the Star Wars Takeover Cinematic Trailer to the Club Penguin Island TV Commercial.
It's abundantly clear the passion and integrity of Club Penguin and respect of the Club Penguin's community has been lost in corporate backwash.


The majority of classic Club Penguin was overrun by advertisements for Disney- and that's exactly what's happening to Club Penguin Island- to an even more extreme level.  The fact Club Penguin added a Disney shop before igloos and puffles should say something about what Disney's really trying to accomplish with Club Penguin Island.
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But, hey, I could be entirely wrong. Maybe, just maybe, Club Penguin is using Club Penguin Island as a second chance at success. That's why I want to open this post up for discussion- what do you think of Disney promotions in Club Penguin? Is there too much? Has Club Penguin Island's focus been lost to blindly promote Disney properties with little creative effort?

 Let me know by tweeting at me (@TheCarterFitz) or leaving a comment below. Try to keep your answers as objective as possible. Thank you, and hope you join the conversation.







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